Geodemographic data in insurance - past, present and future

Session

Decision support

Abstract

Geodemographic data has always been at the heart of running an insurance business starting with the small mutual companies and to modern multinational insurers and Insurtechs.

In his presentation, Kenneth Wolstrup will take us through the different ways, insurers have been using geodemographic data for both risk assessment, distribution and customer segmentation - both older methods and current usage.

He will share his view of the future role of geodemographic data in insurance given today’s Big Data-environment, including data from new, tech-based business models and social media.

Målgruppe

Users of geodemographic data and decision makers. Primarily users from the financial sector will benefit from the presentation.

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